Social Media Theory: How 5 World Experts Define It
Social media theory differs by expert. See how Chris Garrett, Sam Decker, Marjorie Clayman, Lisa Buyer and Antony Mayfield each define social media.
As technology keeps developing, social media changes with it, even though its core characteristics stay the same. That is why experts offer different social media theories. Beyond being an online communication channel, social media is broadly a platform for sharing interactive content to get information and entertainment over the internet. What the term means differs from one expert to the next, because each country has its own way of thinking about and looking at social media. Here are the social media theories from experts, which we have compiled below.
- Social Media Theory According to Chris Garrett
Social media is the tools, services and communication that make it easier for people to connect with one another and who share common interests.
- Social Media Theory According to Sam Decker
Social media is digital content and the interaction created by and between people.
Read also: The History of Social Media and Its Impact on Modern Business
- Social Media Theory According to Marjorie Clayman
Social media is a new marketing tool that lets you get to know customers and prospective customers in ways that were not possible before.
- Social Media Theory According to Lisa Buyer
Defined as a form of public relations (PR), social media is the most transparent, engaging and interactive form there is today.
- Social Media Theory According to Antony Mayfield
Social media is about being human. Ordinary people share ideas, cooperate and collaborate to create, think and debate, find people who could become good friends, find a partner and build a community.
Each expert's social media theory reflects a different role and function, so each view also reflects the expert's background in using social media. Even so, the theories above lead to one conclusion: social media is a platform that lets people interact, whether one-to-one or in groups, and get a message across faster than other channels connected through the internet.
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